As consumers, it's never been more important to prioritize what we want in our makeup, and our money talks.
Ingredients aside, one of the benefits of using natural products is that many, if not all, ingredients are ethically sourced and cruelty-free. Those that meet Sephora's ingredient guidelines are deemed "clean" and receive the retailer's Clean at Sephora seal. Thanks to growing consumer concern and education, we're definitely seeing an uptick in the use of the phrase "clean beauty." In 2018, for example, Sephora announced the launch of Clean at Sephora, the company's new category that clearly establishes which of their products are formulated without controversial ingredients. This brings us to another point: An ingredient might be natural or organic, but that doesn't mean that there's no chance you'll have an adverse or allergic reaction to it, so it's important to be aware of what you're using and how your body responds. They also may not be as effective as synthetic materials." People want natural because they assume natural ingredients are safe, which is not necessarily the case. This is better than claiming 'natural' or 'organic' as they are products that perform without compromising safety.
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"'Non-toxic' means free from undesirable ingredients listed by the Environmental Working Group. "'Clean beauty' is a much better term for the consumer as the products are non-toxic and still effective," says King.
There are limited numbers of products you can make to be classified as organic green," King says. "'Organic' usually means USDA-certified food grades. The FDA does not have a definition for the term " organic," either, as it is not defined by either the Federal Food, Drug, and Cosmetic Act or the Fair Packaging and Labeling Act, which it uses as guidelines. The true naturals have seals like COSMOS Natural or Ecocert - European organizations that allow up to 5 percent synthetics." "As long as the bulk of your material is natural, you can say 'natural-based.' There is no regulation. beauty industry," says cosmetic chemist Ginger King. "There is no real definition of 'natural' in the U.S. Food and Drug Administration (FDA) has nebulous criteria on just what constitutes a natural product ("natural" isn't regulated for cosmetics, so it can be used purely as a marketing term). You may already be using some of them without even realizing they're all-natural.īut before we get into our favorites, let's get one thing straight: "Natural" doesn't automatically mean a product is better or safer for you, as the U.S. While the performance of natural makeup used to pale in comparison to products from our favorite makeup counters, there are many natural makeup brands creating products that are richly pigmented, apply beautifully, and wear as well as their more synthetic competitors.
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Here's the lowdown on how to subscribe to Allure's print edition for more beauty routines, recommendations, and features.Īs many of us become more conscious of what we're putting in our bodies and what we're putting our bodies through, we're also becoming more aware of what we're putting on our bodies.
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